Monday 31 March 2014

Music Piracy Lesson

Contemporary Media
In our global age we are able to see and hear events as they occur around the world. We can access and engage with information at any time in many forms. Modern media is, in its very nature, instant, accessible and multimodal, and as such provides more opportunities than ever before for students to engage and interact with, as well as compose and publish, media.



Starter - How do institutions sell their products to audiences in contemporary media? List 3 ways
1) Popup adds
2) Adds before videos on the internet that you have to watch a few minuets of.
3) Having a page on a social networking site and advertising things on them that would come up on follower or followers of followers pages (Twitter).









Writing Task
How do institutions sell their products to audiences in contemporary media?
Traditional Sales
Traditional sales would be advertising on everyday items that the target audience would use. Advertisement at bus stops.
Digital
In digital sales institutions would us advertisements such as popups and advertisements on the side of a webpage
Combatting Piracy
To combat piracy on certain sights such as YouTube there is ways that remove videos due to things like piracy. However in order to do anything about piracy in the cinemas there is no recording allowed, websites can be removed due to the copyright infringement act.
Streaming
Streaming is a way to view videos online and more popular way among the younger generation. There are many different online sites to do this however they either cost money or the free accounts become blocked.

Thursday 27 March 2014

Research Homework - Madeon, Prosumers and PDE

Research into;
Madeon
Pop culture video
Madeon is obviously a video maker that makes older music seem new by mixing them up and makes it seem new and funny with a new video. This video at the beginning plays all the music that the younger generation of today would listen to and clearly calls it 'horrible'. The music video then goes into showing people both old and young dancing, enjoying the music till they fill like collapsing.
Research
Hugo Pierre Leclerq, Madeon is his stage name. He is 19 years of age. He is a frenchhouse/ electrohouse/ nu-disco/ pop producer. He has asscoiated acts with people like Lady Gaga. He started becoming famous after his popculture remix reached millions of views on youtube within days, subsequently because of this he know has millions of fans. He makes his world famous music using Novation Launchpad and keyboard.
Prosumers
A consumer who becomes involved with designing or customizing products for their own needs. This means that the customer becomes directly involves with the production of the produce which they wish to buy.
PDE
PDE is short for, Production, Distribution and Exchange.


Digital media technology continues to develop. How is this significant for media institutions and audiences?
The fact the digital media technology continued to develop is very significant for audiences as it gives them limitless opportunities to audiences as it allows them to get more from there favourite artist or band rather than music. This is through things like social networking. This allows the audience to see the latest thing going on with there artists and there latest releases with free advertising. Distributors only really have to do half a job in this new age of technology, this can either make there lives easier and harder. Word will spread fast at the idea of a new album coming out with a new popular artists so it saves them money from advertising and as everything is done online it doesn't cost for CD's. However the internet can be bad in the sense that it allows people to get the music they want, for free. The distributors don't get there money in, soon there will not be any distributors so from the production there would be nothing to get it out. But people, with new more advanced technology don't really need it. They can do there own recordings in there garage with the same quality that comes from a production company so the rate that digital media technology continues to develop there won't be any institutions left so its impact is very significant. 

Discuss the issues raised by media ownership in the production and exchange of media text?
The primary issues that are raised by media ownership is the internet and piracy. The internet in its self however is a piracy. Music is uploaded to sights like YouTube then, using the other sites exported onto the ones using it get free MP3 files of anymusic of their choice. There are many other sites like this, allowing the younger generation and now even the older generation to get free music, whenever they want and in anyform they want. This is the latest form of media ownerhip. People don't want CD's that take up space. This is the problem with media ownership, the younger generation have the idea branded into their head that production companies have so much money they wouldn't miss, after years of this idea the money that used to be spent starts to dwindle. This then affects the older generation that as they then too start to take on this idea that production companies are swimming in money and why should they too not download free music after they have spent a lifetime buying it?
This is the problem with media ownership as now everyone now believes that they have a right to everything, especially music as it is almost handed to them on the silver platter that is the internet.
 

Madeon, Prosumers, PDE and musicopoly - H/W

Madeon - A French house/electro-house/nu-disco/pop producer. He gained popularity by posting one of his videos onto youtube, which consequently got millions of hits within the first few days. He is signed to the record labels popcultur, Ultra and Columbia. He is 19 and made his first hit in 2011 (age 16) but he started composing music at the age of 11. During live performances, apart from launchpads, he uses Novation's Zero SL MK11, FL Studio and Ableton live. He has an international audience. 

Prosumers - Consumers who become involved in designing/customising products (music) for their own needs.

PDE - Production, Distribution, Exchange/Exhibition.
Production involves the creation of the media product and is the Production company's responsibility. This can be done once the artist/producer has found the funding which could come from a parent (umbrella) corporation.
Distribution includes the prints (physical copies of an album and finding the exhibitors/retailers to sell them) and marketing (raising audience awareness and anticipation of the new release). Distribution is now very easy thanks to the Internet as there are many different way to access music through the Internet, such as YouTube, illegal downloads etc. 
Exhibition includes home (the distributor is paid by the company who is selling the product in their store, for example HMV), iTunes, Amazon, Spotify, etc. It is also exhibited through non-profitable means to make the audience want to buy their product, this is done through radio, TV, adverts, music videos. A lot of exhibition is now done through the Internet rather than physical shops. Exhibition can also be done through concerts and festivals. 

Digital media technology continues to develop. How is this significant for media institutions and audiences?

In the past, most people would buy CDs in store and listen to that through a CD player or downloaded it to their MP3 player or iPod. However, people now often illegally download their music straight to their music device or use free websites such as YouTube or Spotify. Being able to this is a good for the audience as they are still able to listen to what music they want and for free. Being able to download music for free is also quick and easy meaning the audience is not going to any extra hassle to download a song that they like. However, this is not god for the media institutions. The artist and record label will be losing out on money because they are no longer getting paid as much for their music. They then have to find other ways of getting consumers to pay for their work or to get some sort of income, such as festivals and concerts. Due to the loss of profit that the artist and record label are receiving may cause them to resign from the music industry, meaning the artist will lose out on music because of their illegal downloads. But because the audience have already started to illegally download they are not likely to begin to pay for music because they know that they can get it just as quickly and easily for free.
 It is not only music which suffers from this but films as well. Audiences are also likely to watch movies online for free. Due to illegally downloading of music and films, stores are also likely to go out of business. A good example of this is Blockbusters. Ever since online downloading has becoming popular stores such a blockbusters are no longer needed so therefore go out of business. The loss of a store such as this is a loss to the media institution as well as the audience. The media institution is losing out on somewhere to distribute their product meaning they will have to find somewhere else to distribute to. The audience is also losing out on a store which was once considered great because of their illegal downloads, causing stores to go out of business.



Discuss the issues raised by media ownership in the production and exchange of media texts

One of the issues raised by media ownership to do with production could be that the owners do not own enough money to be able to produce good music videos, good editing etc. Having bad quality products will the make it harder in the future steps of the product as less people will be interested in investing in the product. Another issue could be producing a product which will sell well. The artist and record label will have to produce something unique and eye-catching so that people will be interested and buy it. However they cannot be too adventurous as the audiences like predictable products. 
Media ownership also has some issues within the exchange of media texts. One of the issues with exchange is that a lot of people now do not pay for the music that they buy, causing the artist and record label to lose out on profit. Another issue could be that the owners do not know where they could exhibit their product and may have trouble finding a store or website to exhibit the product. 



Tuesday 25 March 2014

Things Wrong With the Music Industry

Stater Video, Head of A&R Records;
 - People make their own videos
 - Indie Record Labels
 - Start at Indie and work there way up to Major
 - Some people don't actually need recording labels.

What is a record label? Research
record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.


What is a record label?
A Record Label is the main association with music. However a record label is more than the face of music. Recording Labels can be split into Production, Distribution, Marketing, Promotion, Enforcement of copy right, Talent scouts. These make sure that the music gets the type of promotion that it needs in order to make money.  Record labels pass the music on to distrubtors. Without them the music would not be made into CD's and be sold. The money from selling the CD's then go into advertising.


 Cross-media convergence? Research
Difference types of media that have been combined in order to make both media get greater promotion. It refers to different platforms of media.

What is Digi Modernism? Research
Cultural effect of new technology. It's the impact of computerization on texts and the arts. It's a whole new cultural paradigm, the successor to postmodernism which bit the dust around the turn of the millennium.
Its the cultural effects on new technologies. Digimodernism is the revised name for what used to be called pseudo-modernism. It's a whole new cultural paradigm, the successor to post modernism which bit the dust around the turn of the millennium.

Thursday 20 March 2014

Cranford - representation of social class

The first scene of this clip is of a young boy in a forest. It is clear from the moment we see this boy that he is underclass. We can see this because his costume is old and worn which shows he cannot afford luxury clothing and he is also not wearing any shoes. As an underclass boy he is not likely to care for his appearance and from the clothes he is wearing this theory is supported. His costume is this shot reinforces the stereotype of underclass in a negative way as it is clear he is not bothered about his appearance and wears rags as he cannot afford nice clothing. A medium long shot has been used in this shot to be able to show the clothing in which the boy is wearing and to also show the location. The location is in a forest which implies that the boy either lives there or works there. This would also make us think he is underclass because he and his family cannot afford a home in the town/village/city. This again would reinforce the stereotype of underclass as negative because it is likely that they have a small shack-like property as their home. The soundtrack also used in this shot is also quite tense, suggesting that the underclass boy is in a dangerous area and is not safe. This may be because of work he may be doing or just the area in which he lives in. This will also reinforce the stereotype of underclass as negative because the young boy has to work/live in dangerous areas and is not concerned for his safety. 

The next scene is of the family in their home. The shot is dark and dull which will make the audience feel sympathy for the family. This lighting shows how the family are underclass as they cannot afford an attractive and colourful home, as well as not being able to afford electricity. The lighting of this shot reinforces the stereotype of underclass as negative because they cannot afford simple necessities such as electricity and lighting. The dialogue used in this scene also suggests that the family is underclass. They have Northern accents, the young boy also calls his father 'dada' which is a very childish way of referring to his father. The father also tells his son that 'education is not for everyone'. All of these uses dialogue are stereotypical of underclass as they suggest uneducated. The underclass during this era are likely to be uneducated because they cannot afford an education. The dialogue of this scene therefore reinforces the stereotype of uneducated underclass. The appearance of the father is like the son as he is scruffy and it is clear he does not look after himself properly as he has a long beard, long hair and old, rough clothes. This tells us that they are poor and cannot afford to look after themselves but are also less likely to be worried about how they look. The fathers's appearance reinforces the negative stereotype of the underclass and not bothered about appearance and poor. The use of the boots as a birthday present also show the families underclass. Boots are an everyday item which people are likely to buy for no reason, however in this situation the family have treated their son to them. This would be because the family cannot afford necessity items, including boots. The boots therefore reinforce the stereotype. The use of shot reverse shot in this shot add conflict between the father and his son. The shot reverse shot is used when the father is shouting at his son due to him trying to educate himself. This has been used to show the conflict between the family and how the underclass family are broken. This reinforces the stereotype of underclass as negative and the family are broken. 

The next scene is again of the young underclass boy walking through the forest, just as the first scene. As the young boy emerges from the forest the shot begins to light up as though he is leaving the dark forest of underclass life. There is then an extreme long shot of a large, white house. An extreme long shot has been used to show the distance between the underclass family life in the forest and the upper class life in a large house. This is been done to separate the two social classes. This shot reinforces the stereotype of upper class as above the other classes and therefore separate. As the boy progresses towards the house and is closer to the house, the shot gets lighter. As the boy reaches the house and enters the camera is handheld and as though it is from the view of the underclass boy. The use of POV makes the shot look dream like and therefore the luxury of the greenhouse of the upper class. This would suggest that the upper class have a much better lifestyle than the underclass and the underclass boy sees their home as a heaven. This also reinforces the stereotype of upper class as positive as they have a 'heavenly' home and the stereotype of underclass as negative because they do not have anything and see normal items as luxury. The idea of the upper class house as heavenly is also shown through the soundtrack in the shot. The soundtrack is calm and slow, almost angelic. This is to support the idea of the upper class house being amazing and heavenly. This again reinforces the positive stereotype of upper class and the negative stereotype of underclass. 

The next scene then shows the upper class man finding the underclass boy in his home. The first shot of this is only of the feet of the upper class man. Although this shot does not show the full costume of the upper class man we can tell he is upper class. This is because he is wearing shiny leather boots, with beige trousers tucked in and also using a cane whilst walking. The costume shows how he can afford luxury clothing and looks formal. We then see his full costume of a long coat, waistcoat and top hat. This whole outfit is stereotypical for a rich upper class man as the upper class are likely to care more about their appearance than underclass. Now we have seen his costume we can see the contrast between upper class and underclass and how their stereotypes differ. As the upper class man takes the underclass boy to his office we can hear the non-diegetic sound of a horse. This has been included in the shot because the ownership of a horse would suggest wealth and therefore upper class. This reinforces the stereotype of upper class. 

The scene of the under class boy and the upper class man in his office show the conflict between the two. The furniture is made as key props in this scene as they show the upper class man's wealth. The furniture is leather or wooden which can be seen as expensive items. These have been used to show the wealth of the upper class man and reinforces his stereotype. There is also a medium long shot of the scene. This shot sets apart the distance of the underclass boy and the upper class man. This is because the two are so different in lifestyles and are often not seen to be associated with each other. This shot reinforces the stereotype as it has shown the distance between the two. The young boy quotes a bible quote to the upper class man in this scene. This then shocks the upper class man as the stereotype of underclass is uneducated. The underclass boy also says how he would like an office because of all of the words. Saying both these things implies that he likes education and is somewhat educated. This challenges the stereotype of underclass because this boy is seen as educated.

The next scene is an outside shot of the house. The shot of the house is an extreme long shot to show the size of the house and also people in the scene. The shot includes a butler standing in the background. This has been done to show the wealth of the upper class family  and reinforce their stereotype. 

45 minutes ran out.

Tuesday 18 March 2014

Issues regarding the ownership

Class starter
Would you sign up with a large co-operation? How long would you sign up for?
 - 2 years maximum but preferable 1 year
    - Pros 
       - Most artists only have a big break/ breakout for a few years maximum
       - Gives you enough time to have a steady income and think about renewal
       - Commitment
          - You might want a break after a while 
    - Cons 
       - Alot can happen in such a short amount of time
     
Members of your group is in rehab. What would you do?
 - Remix old singles
 - Go solo
 - The company
    - Pay you off
    - Court
       - Say that the band is in breach of contract as they have split up
       - Lawyers 


Examples of cases that have had huge contractual legal argument;
 - Michael Jackson, American Idol Stars, Beatles etc
    - Sony
 - Apple and Samsung

How would you make money from a music video?
 - Royalties 
 - Be part of the contract
 - Partnership with the company
   - You make the videos with their funding and the split the profit 
   - Full pay out
 - Make the video, show the company what you could do and make a contract agreement
 - Shares

Monday 17 March 2014

Representation of Social Class - Cranford Extract

This clip is a period drama so the idea that there would be a boy running through the woods carrying food doesn't seem strange, this automatically labels him as the stereotype working class. The scene is filmed in low-key lighting showing the the true emotions of the boy as he has to provide for his family, this is also reflected in the music and foley of the crows, the crows are important as they are associated with desolate near death conditions. Furthermore the camera shot is a long-shot to make boy seem alone and also separate from the audience. He walks straight pass the camera and the focus goes too the food showing that, from the composition of the boy being seen as less important than the food, that is the centre of the composition. However, the working class boy is always in shot, meaning that he has the most prominence for this part. This is emphasises by the pace, it is fast enough to make the boy seem anxious to get somewhere however  it also seems slow to put an emphasis on the boys character and life.

Inside the house the immediate foley is the door squeaking open showing that it isn't well kept, probably because they cannot afford it as they are working class, however the location gives the impression of underclass, then the people inside yell in celebration. A now closeup on the boys face shows that he is happy however his dark surroundings show that this happy occasion may not be as happy as the working class family want it to be as typically party for a birthday would have many bright colours for 'decorations' and 'presents' however, the working class family however didn't showing the hard times they are in which is shows by the lack of 'decorations' and the fact that the boys present is wrapped up in newspaper. Focusing on the camera work there is also a closeup of the 'fathers' face to show not only that he is happy but it is a shot reverse shot after the boys to show a distinguished difference in appearance between them; the boy is dirty and wears rags whereas the father seems to be clean and well dressed for his circumstances in comparison showing that maybe the father doesn't live with them or travels so is separated often which is supported when he states, 'you've been doing a mans job looking after this lot', indicating that he is not there. Also the boy seems to have the most prominence, maybe this is too show the extra attention that he has or the idea the old fashion idea that he is the man of the house so he, unknowingly, has power, especially as he has his own shot and is centre composition in this scene, the idea that inside his house he has power and relating it back to the first scene outside the house he doesn't have power. The foley of the boots being dropped onto the table gives the impression of heavy tools or in this case hard boots even more associating this family with the working class. The boy then tries to read the newspaper the medium shot of the parents faces shows fear and worry at the idea of a working class boy reading. The father, in rage, tells the boy to go and check on the rabbits traps. This is another sign that they are working class as they need to hunt for there food, however the idea that they can hunt shows that they live in the country, more than likey in a monor house for someone of the upperclass.

In the next scene the boy goes to a manor house obviously near by, treaking through a dark woods and using his hands to guide him to get there. The manor house however is lighter almost as if it was better than the dark woods he was in. The boy opens a window the foley being loud as this happens, linking it with the squeaky door you could make the connection that where the squeaky door owned by the working class wasn't taken care of maybe this window was underused as there seemed to be so many from the long shot shown. There is then a closeup of food followed by a medium shot of boy to show his desire for such food as he is probably used to caught rabbits and vegtables scaps, nothing as sweet as grapes. Then the bird make some sounds causing the boy to forget about the food in worry.

In the morning you see boots walking down the path with a cane. Although you cannont see the person themselves it is assumed that they must be upper class due to the fact that they have such clean boots which a working class wouldn't have and there clothes also look neat. The boots stop, the wearer seems to be looking at something but as you cannot see the face it is hard to tell if it is good or bad and the medium shot of the boots hinders the viewer of seeing what is being looked at. The shot then goes to the boy, it is a high angle shot immediatly giving him less power than the wearer of the boots. The pace then seems to speed up however as the shot goes back to the man wearing the boots who can now be identified as the man of the manor, opening the window. This time the window foley seems less loud, maybe it is because the man is supposed to be there, opening the window whereas the boy wasn't. Medium, high angle shot of the man shows his anger the shot reverse shot takes the shot back to the boy who is still at a low angle fear on his face as he is now fully awake taking in the man. Then the scene shows the man of the manor escorting the boy to a new seperate room. The man of the manor in this scene has the most prominace and has the most area in the composition. The foley of the horses showing that the man of the manor is rich as he can afford to own horses.

When going into his officer the man still remains centre composition, his tone and bodystatue, that you can see from the medium shot, showing that he is angry. The boy however remains calm and collected as he resites from the bible. This challenging the stereotype that working class people during this period would be uneducated and unreligious as he also states that he goes to church. Then man seems curious about this, showing that it was unusual for what he assumes is a underclass boy to be educated. The man of the manor has the most prominace in this shot more than likey because they are in his office and he and just given the boy his rights giving the audience the feeling that he may be someone in law, but seeing his location he is more than likely a laywer. while he is having a go at the boy, the boy then looks like he is kneeling down to pray but then licks his hand, the music now appearing becoming sad as the shot goes to the man of the manor showing his face to be perplexed. Now in the chair the man of the manor has gone to get the boy bread and water. The man of the manor being in full focus the boy not infocus once again showing power as even though theboy takes up most of the composition all focus cannot be helped but be drawn to the man. The long shot then of the officer shows the difference between the two social classes, the most noticable being there clothes. The man then offers the boy a job after hearing his ramblings of his 'dreams', the close up of the boys face showing his eagerness to get whatever money he can get, maybe even more.

The scene then changes to the outdoors, where more working class men seem to be working. However at the top of the hill the man of the manor watches over them. He is the closest to the camera there for he has slightly more power over them, however the long shot shows that they are all equal in these surroundings, no matter what the wealth as there is nothing to sperate them apart from clothes. Then outside the manor it is clear the man of the manor is wealthy by the stereotypical marble coloumns framing the house, the large windows and the butlers waiting outside. The women in a large expensive dress and wig. There speech is that of upperclass also. The medium shot shows how much makeup the women is wearing, this is probably her way of expressing that she cares about her appearence greatly, expected of a upperclass women more than most. The man now joins her in the scene but remains back in the composition showing that even though she is a women during these times she still has power over men. The foley of the hammers hitting the metal in the background showing how they have seperated themselves from the working class. The long shot of the boy shows that he is seperate and alone from everyone else in that scene as he stares into the camera. Also his clothes seem to be more ragged than the other workig class men showing that he may be underclass or even seen as underclass to these people. The upperclass people discuss the boy as the female cannot wait for him to go, the man seems to have some simpathey for the boy however the women who is the centre of them both seems to scare him as he doesn't question her when she dismisses the fact that they don't know where the boys family is.

Overall, I think that the clip shows that the upperclass is typical and does what is expected however they can be kind despite common beliefs that they are not. The working class however seem to be shown as being a faint line between working and under. However the boy seems to challenge this and in turn changes the upeprclass man because of it. This clip showing how challenging the social classes is good as it can equal them out and bringing out the good in them both.

Wrote as much as I could in the time peroid

Music Class Interview


Thursday 13 March 2014

Representation of ethnicity - Hotel Babylon

In this clip we can see the representation of the stereotype pitied and in some ways unified. The first scene shows a man at work as though it is a normal day. He seems to be a 'normal' business man, as he is in a suit doing a his daily work. As the policemen walk in you can see his stern, strong expression turn into a worried one showing that something is about to happen which he knows about. The scene then quickly transitions to the reception where a white man that looks like he has high authority walks in. We can see that he has high authority because he is in a suit and the composition of him leading the policeman and other men into the building shows that he is a leader and will take charge. He and the immigration team have a lot of camera time and the camera also follows them. This would suggest that the white man has prominence and therefore more power over all others with a different race. The soundtrack on this scene is fast and sounds like a heart beat. This would suggest fear and that the white men are dangerous towards others and are likely to cause trouble. This scene makes the audience worry for the foreign workers as it is clear something bad is about to happen and that they are in danger. This feeling reinforces the stereotype of pitied. 

The scene then changes quickly to the black worker running through a dark corridor. He runs to another dark and closed off room to tell an Asian woman that immigration is there. The next few shots are quick and sharp. The workers are also shouting in panic and shouting in a foreign language. This represents the panic and stress felt by the foreign workers and also makes it clear that they are immigrants, which again makes the audience feel sympathy for them all as they are in danger.

The next scene starts with all the foreign workers running into a small cloakroom. The scene shows close ups of the workers faces to show the panic and fear in their expression and also shows a medium-close up of the workers in the cloakroom to show how they have all been crammed into one small room. These shots represent the stereotype of pitied as the audience will pity them because they are scared and in danger and they have been put together as though they are one against the white race. The darkness of the room also shows how the foreign workers have to hide and are closed off. This will again make the audience feel sympathy for the foreign workers because hey are suppressed and closed off from the white man in immigration. When the foreign workers are in the room they are all silent and heavy breathing. This would suggest that they are panicking and worried that they could be found. There are also short shots of the black cleaner as he has not realised that he is in danger; this has been done so that the audience do not forget about him and are constantly reminded that he is in danger. This would make the audience feel sympathy for him as he is likely to be caught. In the cloakroom, a foreign woman faints, however the black man knows what is wrong. It is clear that he knows a lot of medical information but has not been recognised for it because he is an immigrant. This would make the audience feel sympathy for him because he is not working to his full potential and the likely reason for this is because he is black. This scene is a main scene within the clip and shows a clear representation of the foreign workers feeling pitied. We are then told that one of the foreign workers has been caught.

After being told this the next scene is back in reception. The Asian worker is begging the white man for the black man to be let go, however she does not have as much power as he does. The white immigration man takes control of the situation and he has more dialogue than the Asian worker. He also talks down to her because he knows he has authority over her. This scene will make the audience feel pity because there is nothing the Asian woman, or any other foreign worker, can do to help the black man against the white man.  

The scene then transitions to the workers in a locker room. The camera slow pans to the workers to show the slowness of the scene. The soundtrack used in this scene is also sad and slow representing the sad situation and the emotion which the other foreign workers must be feeling. This would represent the stereotype of pitied because it will make the audience feel sympathy for the foreign workers as they have lost a friend and also for the black worker because he is likely to be killed. The composition of the workers in this scene shows four workers all together in the background. This would suggest the stereotype of unified because they are all together for each other in a time of sadness and loss. Two of these workers are of the same race. This is because they are the same race as the black man which was taken. The medium-close up of these two workers is done to show how they have lost 'one of them' and that they are struggling with the loss of a non-related brother. This will also make the audience feel sympathy for them as the audience can relate if they were to lose a relative or close friend. There is also a photograph in the black man's locker. This would suggest that he has lost someone he loves or misses someone and this could be due to them being caught be immigration or killed in their own country. This would make the audience feel sympathy for him because he was a loving man and is now likely to be like the person he lost. The use of the photograph is also to show that he has been lost because the photograph has been removed from his locker. This is almost like a metaphor for the other workers emotionally removing him from their work and memories because he is now gone. 

The final scene is of all the foreign workers in the canteen. The workers are all sat on separate tables depending on their race. This would suggest the stereotype of unified because all those with the same race stay together and do not leave one another. The black workers are the last table to be shown and are shown to be praying. This has been done because it is clear that they have lost 'one of their own' and will now be in fear for him and will pray for his safety.This shows the stereotype of pitied because the audience will feel sympathy for the black workers because they have lost someone who was like family. 

In conclusion, this clip has shown the stereotypes of pitied and somewhat unified. These have been shown through different Mis-en-scene, sound, editing and camera work. The foreign workers have been made to look weaker than the white man in immigration so this clip therefore reinforces the stereotype of pitied. The foreign workers are also seen to stay together and work together as a whole against the white man, which therefore suggests they are unified. 


Wednesday 12 March 2014

Representation of Ethnicity - Hotel Babylon

The clip starts out by showing an average day as there is no music meaning the focus is the on foley of the machines on in the background, also the scene is a medium shot of the man as they want the audience to be able to see that he is a in a suit so even with the loud background sounds he either has a high position in a company or is a business man, furthermore they want you to see his stern, concentration expression turn to one of confusion then fear. This makes the day feel relatable and typical to the average person watching it meaning that they want them to form a link with the characters in the scene. Then when the foley changes to the loud footstep the scene then gives slight prominence to the police there, however the business man is always in the shot or centre composition, whereas they share there shot meaning they share power this shows that there must be someway that he has some unknown power over them, also earlier on the shot seemed to follow the business man once again putting an emphasis on his prominence. The music making it seem the police have power however as the music seems to start when the police appear, it contains a sense of suspense as if something is going to happen. When the police talk it is in a calm manner however the medium-long shot on them puts an emphasis on their uniform showing there power they would have over a typical business man, again trying to make the audience relate to the situation where they would know a police in uniform typically has power over them. Giving the businessman the stereotype of dangerous as he has some sort of power other authority.

The scene then zooms into a secretary who is looking at papers showing she has an important role in the Hotel. The scene, although has bright colours seems to be dimmed, as if something bad or depressing has happened. Not the typical atmosphere in a hotel, almost as if they are hiding something, keeping something in the dark. However when the immigration officer goes up to the desk the scene seems to light up as if nothing is wrong, asserting the opinion that the hotel is hiding something. The music from the previous scene continues and continues to build the suspense that something is about to happen, it also though creates a eerie feeling that makes the whole thing seem like something sad has come from it before. The main foley from this shot is the door opening, as if a silent message that they are here because the shot then shoots to the secretary who's face is watching them closely, there is no footstep however to signify the idea that you don't know they are coming. They also remain in darkness until they reach the desk like they know something also. The immigration officer has the most power in this scene, he remains the centre of the composition and he is always slightly in the shot, if when he appears he is more prominent, there is also a close up of his face to show that he knows what is happening and by the slight twitch of his lips he finds it quite amusing but continues to watch as he is letting her think she is in control as she tries to stall. The shot then cuts to the men on the sofa, the Black business man seems to panic slightly at her question as he hesitates. It then cuts back to the immigration offer who has a growing smirk on his face, making his stereotype, dangerous as even with his authoritative power he knows more than he lets on. The women however seems slightly stressed the closeup on her face putting an emphasis on this making the audience pity her.

The music is now extremely tense, as the black member of staff  from before runs down the stairs past unknowing members of forgein staff, you know this as they talk loudly to one another in a forgein language, also the forgein members were wearing cleaning uniform. The fact that he didn't warn the forgein workers, this challenges the stereotypes of unfied as they obviously are seperated not only by language but by heirachy. Both the black man and the man from the beginning go into an office, panicked they warn a women at a desk. Once again at this scene the lights aredimmed as they descend down to show that they are hiding something underneath the 'glamour' hotel.She runs around the busy kitchen, trying to shout over the foley of the cooking, trying to grab there attention. It shows the kind of environment that the immigrants have to put up. The pace is fast to represent her panic an extra emphasis put on it as the pace of the music quickens. When the workers realise what is going on they too begin to panic as they start rambling themselves in fear running around much like her. However once again there is an absense of foley with footsteps, I believe this is because even though there is mass panic they idea they are are not supposed to be there is echeod in the non extistant footsteps. The shots stay medium throughtout this as the director not only wants to show hysteria in actions but also there face as the workers panic.

In the closet the music continues but the foley of the keys however is that sense of security that no one can get through a locked door, the scared gasping of the people however increase the sense of the dread and fear making that need for security all the more real. There is a close up of the womens in the offices face to show her panic when she realises one of them is missing. The scene from then on constantly flickers to the cleaner they called abraham as the suspense builds as the audience have to wait and see who finds him first to the event in the closet with the diabetic women. The other male black cleaner however seems to catch the audience by susprise it makes the audience pity him as the stereotypical view that all immigrants are non-interlectuals that are here to take all our money is wrong as this man can obviously achieve alot more inlife then being a cleaner.

Overall, I belive that this clip shows conformity in the stereotypical views of dangerous and pitied but in the same way that it shows them it also goes against them as the clip shows that immigrants have more to fear by us then we do of them gaining great sympathy from the audience. This clip both challenges and conforms to the ethnicity stereotypes that I have meantoioned.


Ran out of time to fully complete the essay

Friday 7 March 2014

Coming down the mountain - Essay

The clip from Coming Down the Mountain is a representation of somebody with a mental disability. The first shot is a birds eye view of the bedroom. This shot shows the separation between the disabled child and his 'normal' brother. The disabled brother's side of the room is cluttered with toys and bright colours compared to his 'normal' which just has a plain and boring design. This would make the audience believe he is a young boy, however he is older than the assuming age but has the mental age of a child. This links with him being the stereotype of vulnerable because a child is vulnerable and he is being portrayed as a child.This scene also shows him asleep while the camera pans around his brother to show how he is being watched. This would suggest that he is vulnerable because his brother is plotting against him and he is unaware of it and could be attacked without him realising this. 

In the next scene it starts with a close up of the disabled boy's face whilst a happy and joyful soundtrack plays in the background. The close up has been done to show the lack of expression in his face and the clear disability which he has. The use of a joyful soundtrack suggests that the disabled brother is happy in his own world and has few problems to worry about. It then shows the able-bodied brother standing over him talking down to him. This composition has been down to show how the able bodied brother has more power than his disabled brother and can talk down to him without retaliation and therefore shows the vulnerability in the disabled brother because he is less powerful than his able-bodied brother. The able-bodied brother then refers to his brother as a 'big potato with eye tentacles'. Because the disabled brother has been refereed to as this also shows his vulnerability. As a 'potato' he would not be able to do much to look after himself and therefore will need support from others. His vulnerability is also shown through the way his parents talk to him and treat him. Although he has done something wrong, both parents side with him and talk to him in a soft voice. This would show his vulnerability because they are not being aggressive towards him and support him in the argument against his able-bodied brother. The disabled brother also says how he 'needs a poo' and the father immediately tells the able-bodied brother to help. This shows how the disabled brother is vulnerable as he cannot do simple tasks such as taking himself to the toilet without something going wrong. His vulnerability shown through the support of others. The scene also shows how the able-bodied brother has more prominence than his disabled brother. The able-bodied brother has more camera time and also motives more cuts. This prominence shows how the able-bodied brother is stronger and more powerful than his disabled brother and therefore the disabled brother is more vulnerable.

There are then shot shots of outside scenes. One of these scenes shows the able-bodied brother prentending to shoot his disabled brother. This shows his vulnerability because it makes it seem to the audience that he is an easy target and could easily be attacked. This shot also shows how the father is helping the disabled brother on his bike and he is wearing a helmet. Because he needs assistance to do an easy activity and also has a helmet shows how he is vulnerable because if he had no assistance he would have an injury, which is why he is wearing the helmet. Another of these shots shows the able-bodied brother high in a tree whilst his disabled brother is looking up at him eating an ice cream. The kite and ice cream are quite childlike props which show how the disabled boy is still childlike. His vulnerability is shown through this because as it is saying he is like a child, he is vulnerable, like a child would be.The location of this shot is also in a park. This location is often where children would be, showing again how the disabled boy has been represented as a child. As the brother is in the tree, there is a high angle shot looking down on the brother. The high angle shot is almost as though the able-bodied brother is looking down on him and also gives him less power. As he has less power he is more vulnerable. These shots also give the able-bodied brother more prominence through more camera time and motivated cuts. 

The final shot does not include the disabled brother, only the able-bodied brother, again showing his power and prominence in comparison to his disabled brother. This is because he has been made the main focus of the clip, not his disabled brother.

In conclusion, the clip of coming down the mountain reinforces the stereotype of vulnerable. This has been shown through different locations, props, camera work, sound and editing. The disabled brother has been made to look weaker than his able-bodied brother, showing how because of his disability he is not as important or strong as his brother. 

Thursday 6 March 2014

Identifying the stereotype - ethnicity

Clip 1 - Luther
Dangerous 
 Clip 2 - Ting Tong meets Irvanka
Sexualised
 Clip 3 - Little Britain
Humourised
 Clip 4 - My big fat gypsy wedding
Exotic and Unified

Clip 5 - Hotel babylon
Pitied

Ethnicity Mindmap


Coming Down the Mountain - Disability Essay

At the beginning of 'Coming Round the Mountain' the first things that is obvious is the fact the room is divided. The left side is the side of the disabled brothers, Ben, who's side of the room is colourful with teddy bears, a child's room, making him seem abnormal as him. His brother, David(who are similar ages), is the complete opposite as his side of the room is dark. This could be a representation of what he thinks. The medium pan showing his face being calm and collected during his inner dialogue, however the fact that he is thinking about 'killing his brother' shows his true inner hatred. This makes your feel sorry for Ben as you know it isn't his thoughts he is this way making him the Victim. Ben however has a victimising shot as you watch him sleep during Davids inner dialogue, this is too show that even though helpless Ben has some sort of power over his Davids life as he had been given individual time on the camera despite .  The music in this scene almost seems to be mocking, it has a slight jolly beat mixed with a slow tune, a representation of both brothers at this time, the disabled Ben being happy and jolly whereas Davids is the slow sad tune.

In the Kitchen the first things your made aware of is Ben. The closeup of his face to make David's description of a 'potato of eye tentacles' an emphasis to make his brother seem like the typical ugly disabled stereotype. But you only really get to see Davids reaction for a short second before the going back to Ben, this constantly happens throughout the whole clip meaning that Ben has the prominence as even if he is not the main focus, the composition has been set so that Ben is in the middle in order to give him power. Although this power is not due to dominance more too the fact that there life revolves around Ben. This would relate to the music as the music seems happy and unaware of the tense scene around them much like Ben. Ben however has a stylish, slurred speech, once again victimising Ben. David however seemed to turn it so that Ben was the villain and everyone was on his side, against David. The Shot reverse shots between David and his parents showed his obvious tension between them but it also separated Ben from the typical conversation as, previously shown, he is slow during his conversation and typically an argument wouldn't involve a disabled person such as Ben as it would upset them so it separates him from 'normality', making him abnormal, no matter how average looking the scene around him is. When Ben is eating this breakfast the foley of the clanking spoon gives this the typical morning feel despite the fact that the music and scenario portrays otherwise.

The bus stop shows the greatest differences between the two siblings. The long spot showing not only great distance between the two but also comparisons in them. David being a typical teenager; stroppy, moping as he walks to the bus stop but he also walks fast to try and avoid his brother behind him. Ben however is short and seems to be talking quick happy steps in order to get to his brother ahead, showing admiration to his brother which isn't returned, making Ben look like the victim as he is pushed aside by someone he admires most. Then at the bus stop crowded with other teenagers Ben starts playing with a toys, an innocent childish act that makes him seem abnormal in a crowded area of unruly  teenagers. The music then returns to how it was originally, its mocking tone of seeming happy and sad all at the same time. When sitting at the bus stop it is a medium shot to make sure that they both have equal power, never shown separately.

When the scene cuts to Ben riding a bike Davids annoyance is clear as he thinks Ben is much more work that neccessary as he isn't a 'cat or a houseplant'. Once again this is from Davis perspective, but when trying to make ben seem like a villain he turns him into a victim as David'd obvious hatred leads Ben to get hurt as he shoots him with a toy gun. His screams being heard. David had more prominence in this shot but this was to show the power he wanted but he still wasn't getting as much importance as it still let Ben have a powerful shot.

When the scene changes to David up a tree, it is clear he is annoyed by a his brothers inability to do anything by himself meaning he has to do everything for him. This put Ben in the villain position as this scene is from Ben's perspective meaning that he victimises himself as he feels sorry for himself, as he is stuck untangling a kite from a tree as his brother waits with his ice cream. The shot on his brother however is a high angle shot meaning, making it look like he has little power over David.

In conclusion, coming down the mountain seems to represent disabled people in many different ways. It includes many different perspectives that of the average brother, David, who seems to think his brothers disability makes him abnormal, a villain, ugly and a nuisance in his life. Then you have sympathetic view showing him to be the victim everyone around him seems to see apart from his self centred brother. All in all overall it shows teenagers to be unsympathetic and quite evil to disabled people, like Ben, whereas it shows adults to be more considerate and understanding to his condition. This leading me too the conclusion that this Clip mostly conforms to the stereotypes of disability.

Tuesday 4 March 2014

Music Industry


Different forms music comes in;
 - Records
 - Tapes
 - CD's
 - Radio
    - Popular stations
 - Internet
    - Youtube
    - Social Networking
    - Websites
    - Itunes
 - X Factor
 - Gigs
 - Podcasts
 - Charts
 - Sent between friends

Distributers;
 - EMR
 - Sony

News


Us in the News
We send in video footage to the news as you were there before there camera man could be.
We don't just consume the media;
- we control and make the media.

Advantages to this
- See something that has just happened much sooner
- Spread quicker
  - Not only on the news
- More than one version/ Perspective
- Its instant

Disadvantages of this
- Might be gruesome
- Panic
- Chaos, caused by panic
- Might be reported wrong
- Biased view

Thriller Advertisements


How would you successfully advertise your thriller?

1) Youtube Advertisements (Trailer) before relating videos or videos that the target audience would 
    watch.
2) Advertisements on Sports sites
3) Advertisements in Sport shops
4) Flyer in a news letter
5) Advertisements on;
    - Twitter
    - Facebook
    - Sound cloud
    - MySpace
    - Tumblr
6) Cinema Trailers before film (Certain films)
7) Billboard
8) Posters
9) Popups on certain sites
10) Public Transport
      - Buses
      - Tubes
      - Bus Shelters
11) Emails
12) Cafes
13) Schools, uni's and colleges
14) Gyms

Cross-media Convergence


 Starter - Define the following

1) Cross-media convergence
    - This is when two or more media's come together
    - E.g When the music industry and the film industry come together or when old media (like
      magazines) now distribute there information over the internet, new media.
    - An example would be the 'James Bond film Skyfall' and the 'single released by Adele Skyfall'.
    - Its not just products, it is also used as a method of advertising.

2) Synergy
    - Things that naturally go together
    - Companies work together to to promote linked products across different media.


THE DEFINITION 




What would you expand a news website to these days? (Teenagers)
1) Apple
    - Apps
2) Android 
    - Apps
3) Twitter
    - Account that is regularly updated with links to the site
    - Put comments and respond
4) FaceBook/ Tumblr
    - Account that is regularly updated with links to the site
    - Shorter versions of the stories
5) Printed forms of the paper near schools or in schools
6) Youtube account
    - Daily Update
7) Magazines
    - A magazines editions

Advertisements (Teenagers)
1) Youtube
2) Popups on websites
3) App popups
4) Around schools and colleges
5) Leaflets given to schools and colleges
6) Social Networking
    - Twitter
    - Facebook
    - Tumblr
7) News letters/ Mailing Lists
    - Subscriptions
    - `Free
8) On the side of buses
9) In the Toilets 

Most people ignore adverts they see in magazines which is why companies try to make adverts to that they jump out at your forcing you too look.

Cross-media convergence and Synergy - part2 of exam

Synergy: - Simultaneous release of different products to boost both. Synergy can be used most often by bigger companies as the different elements them (often a media conglomerate) work together to promote linked products across different media.

Cross media convergance: The combining of two or more mediums (TV/films/computer/graphics/radio/website) 

Platforms to expand teenage times to:
- Apps (ipod, tablets, phones)
- Paper version (newsagents, co-op etc.)
-Youtube
- Facebook page
- Twitter
- Podcast
- School/college
- Radio

How would you advertise a thriller trailer?
- Apps (ipod, tablets, phones)
- Newspapers and magazines - large section to make it stand out
- Radio
- Facebook
- Youtube
- Film websites (imdb, showcase cinemas)
- Popup adds (make it interesting so people actually watch)
- Public transport (side of a bus, bus shelter poster)
- Gym
- Tubes
- Twitter
- Flyers
- Shopping centre billboards
- Emails