Sony - SyCo - X Factor
Case Study - Would I lie to you? Link this to one direction
Linking the would I lie to you case study to one direction it is easy to see that XFactor helps older songs hit the charts both the new and old versions.
One direction is also the new hit group with a contract to SyCo, who is own by sony.
SyCo runs XFactor, a programs that is almost like free advertisement for music.
This showing how majors uses their Subsidiary Labels to help promote their old music, that they get royalities for.
This showing how majors, specifically sony, has adapted to the new technological world of music.
