Starter - Define the following
1) Cross-media convergence
- This is when two or more media's come together
- E.g When the music industry and the film industry come together or when old media (like
magazines) now distribute there information over the internet, new media.
- An example would be the 'James Bond film Skyfall' and the 'single released by Adele Skyfall'.
- Its not just products, it is also used as a method of advertising.
2) Synergy
- Things that naturally go together
- Companies work together to to promote linked products across different media.
THE DEFINITION
What would you expand a news website to these days? (Teenagers)
1) Apple
- Apps
2) Android
- Apps
3) Twitter
- Account that is regularly updated with links to the site
- Put comments and respond
4) FaceBook/ Tumblr
- Account that is regularly updated with links to the site
- Shorter versions of the stories
5) Printed forms of the paper near schools or in schools
6) Youtube account
- Daily Update
7) Magazines
- A magazines editions
Advertisements (Teenagers)
1) Youtube
2) Popups on websites
3) App popups
4) Around schools and colleges
5) Leaflets given to schools and colleges
6) Social Networking
- Twitter
- Facebook
- Tumblr
7) News letters/ Mailing Lists
- Subscriptions
- `Free
8) On the side of buses
9) In the Toilets
Most people ignore adverts they see in magazines which is why companies try to make adverts to that they jump out at your forcing you too look.
