To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?

As the music industry has developed and changed a lot has happened in the terms of digital media, distribution being one of the main developments. The Majors (Sony) have had to adapt to this, as well as Independent (Indie) Record Lables (Domino). However the audience has seemed to of blossom in this new age, becoming more active in there own age of music (prosumers). Then you have unique individuals like Beck 'Score and Song Reader' who have completely changed the way things are done in the music industry with their D.I.Y attitude.

Major record labels are greatly effected by digital distribution. Sony, is one of the big three a group of the most influental companies in the music industry, so much so that they own over 78% of the muisc industry, alot less than they used to but still powerful. The big three however used to be the big four; EMI was a previous major but was shut down as the technology age came about and more importantly the internet, this was as they tried to stop things like copyright infringement. This more importantly is digital distribution as the internet allows audiences to download for free. Then there is the matter of marketing, the usual typical way of advertisement was through billboard, radio, tv etc. However with the new Digital age they've had to adapt there marketing techniques this though is done in hidden ways. A huge successful way that Sony has used to advertise their music is through X-Factor a hit TV show all over the world, but mostly sticks to western cultures. Using there subsidiary label SyCo they have worked in the backgrounds hitting the charts as there mainstream audiences follow the trends of downloading the music from the favourite artist on the show. This is there main adaptation, also due to website allowing free access to music as well as downloads they have also had to change the way the audience consumes the music. With little to no money in buying music they instead make people pay for the experience. Tickets to attend these X-Factor live performances are greatly expensive so they get what they lose in music sales on ticket sales. Also, the idea that you can 'vote' in X-Faxtor is a fraud you vote for Sony statistics, they want to know what the audience thinks and the audience truly believe they keep the ones that they know the audience would like, not only for the music but for the looks. Visualisation is a huge part of the X-Factor, it has got the artists where they are now. An example of this would be one-direction a world famous group that is more famous for there looks and style then their actual music. In conclusion, you could say at first Sony were greatly affected by this new digital age but have learnt to adapt their marketing and consumption techniques to suit there large mainstream audiences by not directing their focus on the music and becoming even more vertically and horizontally integrated in the music business, this is only enhanced through visualisation.

Then there are Independent record label (Indies), not as large as majors, but they have thrived in this new digital age. The indie label I looked into was Domino. Indie labels typically have niche audiences, which are loyal to them a community almost. This means that they don't need to reach out to advertise their artists or their music. The audience would go to them and their website is full of promotions for each and every artist. With there more famous artists however, such as 'The Arctic Monkeys' they get there fans to advertise their music, they either follow the group or artist on a social networking site and will spread news fast of a new song, album or event happening. Furthermore as the artists have Niche audiences they get more money as their audience wants them to succeed, wants them to produce more as they are a loyal fan base, completely different to mainstream downloaders. But much like majors, Indies still use the same methods to sell the music to their audience which means that if there artists do become famous, such as The Arctic Monkeys, then mainstream audiences would illegally download the songs and the hard work that the niche audiences have put in to helping them succeed wouldn't have done much good for the group in the long run. Also they don't need to reach out to find new artists, the audience finds them for the label. So, overall, for Indie they depend on the internet in order to keep going like they are and even make themselves better. Some Indie labels like domino have started to reach to audiences at a national level which is only really possible due to digital advancement. So it greatly effects indie labels, but in a good way as it has helped them reach out and develop to next levels.

The audience has embraced the digital age with open arms. The part of the audience that is prosumers works hard in order to make their own music. However this isn't their own as they haven't produced the  music in its original form only mash it up along with other song but the amount of songs can vary depending on the Prosumer. This however goes back to Sony as even though it is huge copyright infringement the audience, but this is free advertisement for them as eventually the prosumers become quite famous. Madeon, a french prosumer, has become quite famous due to his music 'music culture'. However all prosumers are online and there advertisement comes from a slow growing fan base that they hope would tell their friends about them. But prosumers do this for free however they can put there music on places like iTunes, but it is incredibly expensive so for the most part they keep there music on free sites as unless they are really successful like Madeon then there music won't really sell. So prosumers don't really gain anything from the new digital gain anything, they just help promote other artists as well as leave viewers wanting to listen or buy one of the song in the mash-up so they help both majors and indies. So in the case of prosumers digital distribution is affected to help the labels as prosumers mashup-ups not only apply to mainstream but also niche audiences.

The D.I.Y (Do it yourself) attitude has spread across niche audiences with the help of Beck. He is an independent artist that has posted his music sheets online that his niche audience, especially the part of the audience that performs music. Beck uses his audience to market his songs as he doesn't stick to a specific genre of people meaning that his niche audience is more widespread. This means that when his music is reproduced there is larger fan base. But Becks' D.IY attitude has really flipped the stereotypical   ideals of music as by letting people use his music he is advertising himself and his music. Also as these are niche audiences the new artists would need to give credit to beck who would then be getting a larger fan base as everyone would want to hear the original version. This is his marketing, through digital media and more importantly free sights such as YouTube, he has largely promoted his audience. This then means a larger consumption rate. Furthermore if the artist become quite popular then beck could perform/tour with them as he owns the rights to the song. So all in all digital distribution has affected the D.I.Y attitude in the sense that it has given it the opportunity to expand.

In conclusion, you could say that digital distribution has effected marketing and consumption greatly. But this is both for the good and the bad as it has allowed everything to expand massively and fully allow it to reach its potential. Even majors who at first greatly opposed of this found that digital media has effected to the point where it has become better.

Looking at past papers

I looked into past papers to see what is expected from examiners. 

For Tv drama I got this from the  'January 2012' past paper;

Then I looked at the music industry area;

Easter Case Study Homewok - Domino Recording Co.

Independent Labels vs Major Labels

The Independent Label that I have chosen is the label Domino.

Research into Domino

Ownership Research

Production Research

Marketing Research

Distribution and Exchange Research

The Music Industry

Starter - Sex Pistols and their song E.M.I

 - At there time was the biggest punk band in the world
 - Did there own version of god save the queen
    - Anti-establishment
    - Anarchy
 - Had a problem with record companies as they represented things like;
    - Order
    - Control etc
 - EMI
     - Money grabbing
     - Selfish
     - Sealing their money

Find examples and define

Distribution
 - This is the next stage after production.
 - Distribution is in charge of marketing, production and pricing.
 - They can be independent or apart of a label, depending on if they work for a major or a
    indie label
- Kudos Distribution Company 
   - Independent Company
Copyright
 - In terms of music it either belong to the artist or the major record label
 - There are many laws in order to protects those that own stuff under copyright
 - In itself it is a law
Royalties
 - Is what the artist or company gets paid after a song gets played on the TV, or when the song is
   bought on Itunes
 - Commission
 - You don't get lot in Royalties unless it is used in something really massive
A & R (Artist & Repertoire)
 - They are apart of a company that looks for new music talent
 - They also act as the 'middle man' between the artists and companies (Record Labels)
Sampling
 - This is where you take a part of a song already recorded and use it for an instrument in your song
 - Hip hop Genre uses this
Peer to peer
 - People share music with one another
 - People of similar ages and music sharing music.
    - Sharing files over the internet
    - CD's
    - Put itunes music on CD and share
Major record label
 - There are 3 major companies
 - They run most of the music industry
 - Sony
Subsidiary label
 - Labels within a major
 - Start out as independents then gets bought by major
 - They aren't associated with the major
 - Sycho is a subsidiary of Sony
Independent label
 - An indie label that gives artists more freedom over their music than majors
 - Without funding
 - Set up by artists or their friends
 - Domino

Music Piracy Lesson

Contemporary Media

In our global age we are able to see and hear events as they occur around the world. We can access and engage with information at any time in many forms. Modern media is, in its very nature, instant, accessible and multimodal, and as such provides more opportunities than ever before for students to engage and interact with, as well as compose and publish, media.

Starter - How do institutions sell their products to audiences in contemporary media? List 3 ways

1) Popup adds

2) Adds before videos on the internet that you have to watch a few minuets of.

3) Having a page on a social networking site and advertising things on them that would come up on follower or followers of followers pages (Twitter).

Writing Task

How do institutions sell their products to audiences in contemporary media?

Traditional Sales

Traditional sales would be advertising on everyday items that the target audience would use. Advertisement at bus stops.

Digital

In digital sales institutions would us advertisements such as popups and advertisements on the side of a webpage

Combatting Piracy

To combat piracy on certain sights such as YouTube there is ways that remove videos due to things like piracy. However in order to do anything about piracy in the cinemas there is no recording allowed, websites can be removed due to the copyright infringement act.
Streaming

Streaming is a way to view videos online and more popular way among the younger generation. There are many different online sites to do this however they either cost money or the free accounts become blocked.

Research Homework - Madeon, Prosumers and PDE

Research into;

Madeon
Pop culture video
Madeon is obviously a video maker that makes older music seem new by mixing them up and makes it seem new and funny with a new video. This video at the beginning plays all the music that the younger generation of today would listen to and clearly calls it 'horrible'. The music video then goes into showing people both old and young dancing, enjoying the music till they fill like collapsing.

Research
Hugo Pierre Leclerq, Madeon is his stage name. He is 19 years of age. He is a frenchhouse/ electrohouse/ nu-disco/ pop producer. He has asscoiated acts with people like Lady Gaga. He started becoming famous after his popculture remix reached millions of views on youtube within days, subsequently because of this he know has millions of fans. He makes his world famous music using Novation Launchpad and keyboard.

Prosumers
A consumer who becomes involved with designing or customizing products for their own needs. This means that the customer becomes directly involves with the production of the produce which they wish to buy.
PDE
PDE is short for, Production, Distribution and Exchange.

Digital media technology continues to develop. How is this significant for media institutions and audiences?

The fact the digital media technology continued to develop is very significant for audiences as it gives them limitless opportunities to audiences as it allows them to get more from there favourite artist or band rather than music. This is through things like social networking. This allows the audience to see the latest thing going on with there artists and there latest releases with free advertising. Distributors only really have to do half a job in this new age of technology, this can either make there lives easier and harder. Word will spread fast at the idea of a new album coming out with a new popular artists so it saves them money from advertising and as everything is done online it doesn't cost for CD's. However the internet can be bad in the sense that it allows people to get the music they want, for free. The distributors don't get there money in, soon there will not be any distributors so from the production there would be nothing to get it out. But people, with new more advanced technology don't really need it. They can do there own recordings in there garage with the same quality that comes from a production company so the rate that digital media technology continues to develop there won't be any institutions left so its impact is very significant. 

Discuss the issues raised by media ownership in the production and exchange of media text?

The primary issues that are raised by media ownership is the internet and piracy. The internet in its self however is a piracy. Music is uploaded to sights like YouTube then, using the other sites exported onto the ones using it get free MP3 files of anymusic of their choice. There are many other sites like this, allowing the younger generation and now even the older generation to get free music, whenever they want and in anyform they want. This is the latest form of media ownerhip. People don't want CD's that take up space. This is the problem with media ownership, the younger generation have the idea branded into their head that production companies have so much money they wouldn't miss, after years of this idea the money that used to be spent starts to dwindle. This then affects the older generation that as they then too start to take on this idea that production companies are swimming in money and why should they too not download free music after they have spent a lifetime buying it?

This is the problem with media ownership as now everyone now believes that they have a right to everything, especially music as it is almost handed to them on the silver platter that is the internet.

 

Parent Interview

The major differences between a major and an independent record company

Things Wrong With the Music Industry

Stater Video, Head of A&R Records;

 - People make their own videos
 - Indie Record Labels
 - Start at Indie and work there way up to Major
 - Some people don't actually need recording labels.

What is a record label? Research

A record label is a brand and/or a trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks; coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

What is a record label?

A Record Label is the main association with music. However a record label is more than the face of music. Recording Labels can be split into Production, Distribution, Marketing, Promotion, Enforcement of copy right, Talent scouts. These make sure that the music gets the type of promotion that it needs in order to make money.  Record labels pass the music on to distrubtors. Without them the music would not be made into CD's and be sold. The money from selling the CD's then go into advertising.

 Cross-media convergence? Research

Difference types of media that have been combined in order to make both media get greater promotion. It refers to different platforms of media.

What is Digi Modernism? Research

Cultural effect of new technology. It's the impact of computerization on texts and the arts. It's a whole new cultural paradigm, the successor to postmodernism which bit the dust around the turn of the millennium.

Its the cultural effects on new technologies. Digimodernism is the revised name for what used to be called pseudo-modernism. It's a whole new cultural paradigm, the successor to post modernism which bit the dust around the turn of the millennium.

Issues regarding the ownership

Class starter

Would you sign up with a large co-operation? How long would you sign up for?

 - 2 years maximum but preferable 1 year

    - Pros 

       - Most artists only have a big break/ breakout for a few years maximum

       - Gives you enough time to have a steady income and think about renewal

       - Commitment

          - You might want a break after a while 

    - Cons 

       - Alot can happen in such a short amount of time

     

Members of your group is in rehab. What would you do?

 - Remix old singles

 - Go solo

 - The company

    - Pay you off

    - Court

       - Say that the band is in breach of contract as they have split up

       - Lawyers 

Examples of cases that have had huge contractual legal argument;

 - Michael Jackson, American Idol Stars, Beatles etc

    - Sony

 - Apple and Samsung

How would you make money from a music video?

 - Royalties 

 - Be part of the contract

 - Partnership with the company

   - You make the videos with their funding and the split the profit 

   - Full pay out

 - Make the video, show the company what you could do and make a contract agreement

 - Shares

Representation of Social Class - Cranford Extract

This clip is a period drama so the idea that there would be a boy running through the woods carrying food doesn't seem strange, this automatically labels him as the stereotype working class. The scene is filmed in low-key lighting showing the the true emotions of the boy as he has to provide for his family, this is also reflected in the music and foley of the crows, the crows are important as they are associated with desolate near death conditions. Furthermore the camera shot is a long-shot to make boy seem alone and also separate from the audience. He walks straight pass the camera and the focus goes too the food showing that, from the composition of the boy being seen as less important than the food, that is the centre of the composition. However, the working class boy is always in shot, meaning that he has the most prominence for this part. This is emphasises by the pace, it is fast enough to make the boy seem anxious to get somewhere however  it also seems slow to put an emphasis on the boys character and life.

Inside the house the immediate foley is the door squeaking open showing that it isn't well kept, probably because they cannot afford it as they are working class, however the location gives the impression of underclass, then the people inside yell in celebration. A now closeup on the boys face shows that he is happy however his dark surroundings show that this happy occasion may not be as happy as the working class family want it to be as typically party for a birthday would have many bright colours for 'decorations' and 'presents' however, the working class family however didn't showing the hard times they are in which is shows by the lack of 'decorations' and the fact that the boys present is wrapped up in newspaper. Focusing on the camera work there is also a closeup of the 'fathers' face to show not only that he is happy but it is a shot reverse shot after the boys to show a distinguished difference in appearance between them; the boy is dirty and wears rags whereas the father seems to be clean and well dressed for his circumstances in comparison showing that maybe the father doesn't live with them or travels so is separated often which is supported when he states, 'you've been doing a mans job looking after this lot', indicating that he is not there. Also the boy seems to have the most prominence, maybe this is too show the extra attention that he has or the idea the old fashion idea that he is the man of the house so he, unknowingly, has power, especially as he has his own shot and is centre composition in this scene, the idea that inside his house he has power and relating it back to the first scene outside the house he doesn't have power. The foley of the boots being dropped onto the table gives the impression of heavy tools or in this case hard boots even more associating this family with the working class. The boy then tries to read the newspaper the medium shot of the parents faces shows fear and worry at the idea of a working class boy reading. The father, in rage, tells the boy to go and check on the rabbits traps. This is another sign that they are working class as they need to hunt for there food, however the idea that they can hunt shows that they live in the country, more than likey in a monor house for someone of the upperclass.

In the next scene the boy goes to a manor house obviously near by, treaking through a dark woods and using his hands to guide him to get there. The manor house however is lighter almost as if it was better than the dark woods he was in. The boy opens a window the foley being loud as this happens, linking it with the squeaky door you could make the connection that where the squeaky door owned by the working class wasn't taken care of maybe this window was underused as there seemed to be so many from the long shot shown. There is then a closeup of food followed by a medium shot of boy to show his desire for such food as he is probably used to caught rabbits and vegtables scaps, nothing as sweet as grapes. Then the bird make some sounds causing the boy to forget about the food in worry.

In the morning you see boots walking down the path with a cane. Although you cannont see the person themselves it is assumed that they must be upper class due to the fact that they have such clean boots which a working class wouldn't have and there clothes also look neat. The boots stop, the wearer seems to be looking at something but as you cannot see the face it is hard to tell if it is good or bad and the medium shot of the boots hinders the viewer of seeing what is being looked at. The shot then goes to the boy, it is a high angle shot immediatly giving him less power than the wearer of the boots. The pace then seems to speed up however as the shot goes back to the man wearing the boots who can now be identified as the man of the manor, opening the window. This time the window foley seems less loud, maybe it is because the man is supposed to be there, opening the window whereas the boy wasn't. Medium, high angle shot of the man shows his anger the shot reverse shot takes the shot back to the boy who is still at a low angle fear on his face as he is now fully awake taking in the man. Then the scene shows the man of the manor escorting the boy to a new seperate room. The man of the manor in this scene has the most prominace and has the most area in the composition. The foley of the horses showing that the man of the manor is rich as he can afford to own horses.

When going into his officer the man still remains centre composition, his tone and bodystatue, that you can see from the medium shot, showing that he is angry. The boy however remains calm and collected as he resites from the bible. This challenging the stereotype that working class people during this period would be uneducated and unreligious as he also states that he goes to church. Then man seems curious about this, showing that it was unusual for what he assumes is a underclass boy to be educated. The man of the manor has the most prominace in this shot more than likey because they are in his office and he and just given the boy his rights giving the audience the feeling that he may be someone in law, but seeing his location he is more than likely a laywer. while he is having a go at the boy, the boy then looks like he is kneeling down to pray but then licks his hand, the music now appearing becoming sad as the shot goes to the man of the manor showing his face to be perplexed. Now in the chair the man of the manor has gone to get the boy bread and water. The man of the manor being in full focus the boy not infocus once again showing power as even though theboy takes up most of the composition all focus cannot be helped but be drawn to the man. The long shot then of the officer shows the difference between the two social classes, the most noticable being there clothes. The man then offers the boy a job after hearing his ramblings of his 'dreams', the close up of the boys face showing his eagerness to get whatever money he can get, maybe even more.

The scene then changes to the outdoors, where more working class men seem to be working. However at the top of the hill the man of the manor watches over them. He is the closest to the camera there for he has slightly more power over them, however the long shot shows that they are all equal in these surroundings, no matter what the wealth as there is nothing to sperate them apart from clothes. Then outside the manor it is clear the man of the manor is wealthy by the stereotypical marble coloumns framing the house, the large windows and the butlers waiting outside. The women in a large expensive dress and wig. There speech is that of upperclass also. The medium shot shows how much makeup the women is wearing, this is probably her way of expressing that she cares about her appearence greatly, expected of a upperclass women more than most. The man now joins her in the scene but remains back in the composition showing that even though she is a women during these times she still has power over men. The foley of the hammers hitting the metal in the background showing how they have seperated themselves from the working class. The long shot of the boy shows that he is seperate and alone from everyone else in that scene as he stares into the camera. Also his clothes seem to be more ragged than the other workig class men showing that he may be underclass or even seen as underclass to these people. The upperclass people discuss the boy as the female cannot wait for him to go, the man seems to have some simpathey for the boy however the women who is the centre of them both seems to scare him as he doesn't question her when she dismisses the fact that they don't know where the boys family is.

Overall, I think that the clip shows that the upperclass is typical and does what is expected however they can be kind despite common beliefs that they are not. The working class however seem to be shown as being a faint line between working and under. However the boy seems to challenge this and in turn changes the upeprclass man because of it. This clip showing how challenging the social classes is good as it can equal them out and bringing out the good in them both.

Wrote as much as I could in the time peroid

Music Class Interview

Representation of Ethnicity - Hotel Babylon

The clip starts out by showing an average day as there is no music meaning the focus is the on foley of the machines on in the background, also the scene is a medium shot of the man as they want the audience to be able to see that he is a in a suit so even with the loud background sounds he either has a high position in a company or is a business man, furthermore they want you to see his stern, concentration expression turn to one of confusion then fear. This makes the day feel relatable and typical to the average person watching it meaning that they want them to form a link with the characters in the scene. Then when the foley changes to the loud footstep the scene then gives slight prominence to the police there, however the business man is always in the shot or centre composition, whereas they share there shot meaning they share power this shows that there must be someway that he has some unknown power over them, also earlier on the shot seemed to follow the business man once again putting an emphasis on his prominence. The music making it seem the police have power however as the music seems to start when the police appear, it contains a sense of suspense as if something is going to happen. When the police talk it is in a calm manner however the medium-long shot on them puts an emphasis on their uniform showing there power they would have over a typical business man, again trying to make the audience relate to the situation where they would know a police in uniform typically has power over them. Giving the businessman the stereotype of dangerous as he has some sort of power other authority.

The scene then zooms into a secretary who is looking at papers showing she has an important role in the Hotel. The scene, although has bright colours seems to be dimmed, as if something bad or depressing has happened. Not the typical atmosphere in a hotel, almost as if they are hiding something, keeping something in the dark. However when the immigration officer goes up to the desk the scene seems to light up as if nothing is wrong, asserting the opinion that the hotel is hiding something. The music from the previous scene continues and continues to build the suspense that something is about to happen, it also though creates a eerie feeling that makes the whole thing seem like something sad has come from it before. The main foley from this shot is the door opening, as if a silent message that they are here because the shot then shoots to the secretary who's face is watching them closely, there is no footstep however to signify the idea that you don't know they are coming. They also remain in darkness until they reach the desk like they know something also. The immigration officer has the most power in this scene, he remains the centre of the composition and he is always slightly in the shot, if when he appears he is more prominent, there is also a close up of his face to show that he knows what is happening and by the slight twitch of his lips he finds it quite amusing but continues to watch as he is letting her think she is in control as she tries to stall. The shot then cuts to the men on the sofa, the Black business man seems to panic slightly at her question as he hesitates. It then cuts back to the immigration offer who has a growing smirk on his face, making his stereotype, dangerous as even with his authoritative power he knows more than he lets on. The women however seems slightly stressed the closeup on her face putting an emphasis on this making the audience pity her.

The music is now extremely tense, as the black member of staff  from before runs down the stairs past unknowing members of forgein staff, you know this as they talk loudly to one another in a forgein language, also the forgein members were wearing cleaning uniform. The fact that he didn't warn the forgein workers, this challenges the stereotypes of unfied as they obviously are seperated not only by language but by heirachy. Both the black man and the man from the beginning go into an office, panicked they warn a women at a desk. Once again at this scene the lights aredimmed as they descend down to show that they are hiding something underneath the 'glamour' hotel.She runs around the busy kitchen, trying to shout over the foley of the cooking, trying to grab there attention. It shows the kind of environment that the immigrants have to put up. The pace is fast to represent her panic an extra emphasis put on it as the pace of the music quickens. When the workers realise what is going on they too begin to panic as they start rambling themselves in fear running around much like her. However once again there is an absense of foley with footsteps, I believe this is because even though there is mass panic they idea they are are not supposed to be there is echeod in the non extistant footsteps. The shots stay medium throughtout this as the director not only wants to show hysteria in actions but also there face as the workers panic.

In the closet the music continues but the foley of the keys however is that sense of security that no one can get through a locked door, the scared gasping of the people however increase the sense of the dread and fear making that need for security all the more real. There is a close up of the womens in the offices face to show her panic when she realises one of them is missing. The scene from then on constantly flickers to the cleaner they called abraham as the suspense builds as the audience have to wait and see who finds him first to the event in the closet with the diabetic women. The other male black cleaner however seems to catch the audience by susprise it makes the audience pity him as the stereotypical view that all immigrants are non-interlectuals that are here to take all our money is wrong as this man can obviously achieve alot more inlife then being a cleaner.

Overall, I belive that this clip shows conformity in the stereotypical views of dangerous and pitied but in the same way that it shows them it also goes against them as the clip shows that immigrants have more to fear by us then we do of them gaining great sympathy from the audience. This clip both challenges and conforms to the ethnicity stereotypes that I have meantoioned.

Ran out of time to fully complete the essay

Identifying the stereotype - ethnicity

Clip 1 - Luther
Dangerous 

 Clip 2 - Ting Tong meets Irvanka
Sexualised

 Clip 3 - Little Britain
Humourised

 Clip 4 - My big fat gypsy wedding
Exotic and Unified

Clip 5 - Hotel babylon
Pitied

Ethnicity Mindmap

Coming Down the Mountain - Disability Essay

At the beginning of 'Coming Round the Mountain' the first things that is obvious is the fact the room is divided. The left side is the side of the disabled brothers, Ben, who's side of the room is colourful with teddy bears, a child's room, making him seem abnormal as him. His brother, David(who are similar ages), is the complete opposite as his side of the room is dark. This could be a representation of what he thinks. The medium pan showing his face being calm and collected during his inner dialogue, however the fact that he is thinking about 'killing his brother' shows his true inner hatred. This makes your feel sorry for Ben as you know it isn't his thoughts he is this way making him the Victim. Ben however has a victimising shot as you watch him sleep during Davids inner dialogue, this is too show that even though helpless Ben has some sort of power over his Davids life as he had been given individual time on the camera despite .  The music in this scene almost seems to be mocking, it has a slight jolly beat mixed with a slow tune, a representation of both brothers at this time, the disabled Ben being happy and jolly whereas Davids is the slow sad tune.

In the Kitchen the first things your made aware of is Ben. The closeup of his face to make David's description of a 'potato of eye tentacles' an emphasis to make his brother seem like the typical ugly disabled stereotype. But you only really get to see Davids reaction for a short second before the going back to Ben, this constantly happens throughout the whole clip meaning that Ben has the prominence as even if he is not the main focus, the composition has been set so that Ben is in the middle in order to give him power. Although this power is not due to dominance more too the fact that there life revolves around Ben. This would relate to the music as the music seems happy and unaware of the tense scene around them much like Ben. Ben however has a stylish, slurred speech, once again victimising Ben. David however seemed to turn it so that Ben was the villain and everyone was on his side, against David. The Shot reverse shots between David and his parents showed his obvious tension between them but it also separated Ben from the typical conversation as, previously shown, he is slow during his conversation and typically an argument wouldn't involve a disabled person such as Ben as it would upset them so it separates him from 'normality', making him abnormal, no matter how average looking the scene around him is. When Ben is eating this breakfast the foley of the clanking spoon gives this the typical morning feel despite the fact that the music and scenario portrays otherwise.

The bus stop shows the greatest differences between the two siblings. The long spot showing not only great distance between the two but also comparisons in them. David being a typical teenager; stroppy, moping as he walks to the bus stop but he also walks fast to try and avoid his brother behind him. Ben however is short and seems to be talking quick happy steps in order to get to his brother ahead, showing admiration to his brother which isn't returned, making Ben look like the victim as he is pushed aside by someone he admires most. Then at the bus stop crowded with other teenagers Ben starts playing with a toys, an innocent childish act that makes him seem abnormal in a crowded area of unruly  teenagers. The music then returns to how it was originally, its mocking tone of seeming happy and sad all at the same time. When sitting at the bus stop it is a medium shot to make sure that they both have equal power, never shown separately.

When the scene cuts to Ben riding a bike Davids annoyance is clear as he thinks Ben is much more work that neccessary as he isn't a 'cat or a houseplant'. Once again this is from Davis perspective, but when trying to make ben seem like a villain he turns him into a victim as David'd obvious hatred leads Ben to get hurt as he shoots him with a toy gun. His screams being heard. David had more prominence in this shot but this was to show the power he wanted but he still wasn't getting as much importance as it still let Ben have a powerful shot.

When the scene changes to David up a tree, it is clear he is annoyed by a his brothers inability to do anything by himself meaning he has to do everything for him. This put Ben in the villain position as this scene is from Ben's perspective meaning that he victimises himself as he feels sorry for himself, as he is stuck untangling a kite from a tree as his brother waits with his ice cream. The shot on his brother however is a high angle shot meaning, making it look like he has little power over David.

In conclusion, coming down the mountain seems to represent disabled people in many different ways. It includes many different perspectives that of the average brother, David, who seems to think his brothers disability makes him abnormal, a villain, ugly and a nuisance in his life. Then you have sympathetic view showing him to be the victim everyone around him seems to see apart from his self centred brother. All in all overall it shows teenagers to be unsympathetic and quite evil to disabled people, like Ben, whereas it shows adults to be more considerate and understanding to his condition. This leading me too the conclusion that this Clip mostly conforms to the stereotypes of disability.

Music Industry

Different forms music comes in;
 - Records
 - Tapes
 - CD's
 - Radio
    - Popular stations
 - Internet
    - Youtube
    - Social Networking
    - Websites
    - Itunes
 - X Factor
 - Gigs
 - Podcasts
 - Charts
 - Sent between friends

Distributers;
 - EMR
 - Sony

News

Us in the News

We send in video footage to the news as you were there before there camera man could be.
We don't just consume the media;
- we control and make the media.

Advantages to this

- See something that has just happened much sooner
- Spread quicker
  - Not only on the news
- More than one version/ Perspective
- Its instant

Disadvantages of this

- Might be gruesome
- Panic
- Chaos, caused by panic
- Might be reported wrong
- Biased view

Thriller Advertisements

How would you successfully advertise your thriller?

1) Youtube Advertisements (Trailer) before relating videos or videos that the target audience would 

    watch.

2) Advertisements on Sports sites

3) Advertisements in Sport shops

4) Flyer in a news letter

5) Advertisements on;

    - Twitter

    - Facebook

    - Sound cloud

    - MySpace

    - Tumblr

6) Cinema Trailers before film (Certain films)

7) Billboard

8) Posters

9) Popups on certain sites

10) Public Transport

      - Buses

      - Tubes

      - Bus Shelters

11) Emails

12) Cafes

13) Schools, uni's and colleges

14) Gyms

Cross-media Convergence

 Starter - Define the following

1) Cross-media convergence
    - This is when two or more media's come together
    - E.g When the music industry and the film industry come together or when old media (like
      magazines) now distribute there information over the internet, new media.
    - An example would be the 'James Bond film Skyfall' and the 'single released by Adele Skyfall'.
    - Its not just products, it is also used as a method of advertising.

2) Synergy
    - Things that naturally go together
    - Companies work together to to promote linked products across different media.

THE DEFINITION 

What would you expand a news website to these days? (Teenagers)

1) Apple

    - Apps

2) Android 

    - Apps

3) Twitter

    - Account that is regularly updated with links to the site

    - Put comments and respond

4) FaceBook/ Tumblr

    - Account that is regularly updated with links to the site

    - Shorter versions of the stories

5) Printed forms of the paper near schools or in schools

6) Youtube account

    - Daily Update

7) Magazines

    - A magazines editions

Advertisements (Teenagers)

1) Youtube

2) Popups on websites

3) App popups

4) Around schools and colleges

5) Leaflets given to schools and colleges

6) Social Networking

    - Twitter

    - Facebook

    - Tumblr

7) News letters/ Mailing Lists

    - Subscriptions

    - `Free

8) On the side of buses

9) In the Toilets 

Most people ignore adverts they see in magazines which is why companies try to make adverts to that they jump out at your forcing you too look.