Mad men advert
- women have to dress up for men
- women have to be sex objects
- women are inferior
- to do better at your job you have to be more attractive
- men have more power - men don't have to impress the men
- other women aren't challenging stereotypes
- voice over was male - more power again
- woman wad behind the man, less power, he was the leader
Monarch of the glen
- old man has nice clothes, happy, lives in a castle - wealthy
- middle class accents - shows wealth and class
- looking up from in the boot - view of what is in the car - the old men have more power
- 'ah my beauty' - valuable
- music suggests humour, happiness
- younger man burst in on the older men - role reversal - younger has more power - can see this as they look scared, close up of him, showing his power - light is behind younger man (power)
- old me are secretive about the whiskey - 30 years old (matured, better, very valuable) - scared when the younger man finds them
- younger man is The Lord of the estate - does has more power
- man2 thinks he has power but does not -
- man in kilt comes across as stupid - referred to as Albert Einstein (sarcastic)
- family are lower class - animal hanging on the wall
- lord of estate meets woman - teacher
- woman's smile when she sees him - he puts on an act and draws her attention - can tell something is going on
- man asking for help from woman - equality
- woman offers to make supper - romantic
- man on mountain - daredevil, excitable
- lord is a widower - looks at old photo
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