Research Homework - Madeon, Prosumers and PDE

Research into;

Madeon
Pop culture video
Madeon is obviously a video maker that makes older music seem new by mixing them up and makes it seem new and funny with a new video. This video at the beginning plays all the music that the younger generation of today would listen to and clearly calls it 'horrible'. The music video then goes into showing people both old and young dancing, enjoying the music till they fill like collapsing.

Research
Hugo Pierre Leclerq, Madeon is his stage name. He is 19 years of age. He is a frenchhouse/ electrohouse/ nu-disco/ pop producer. He has asscoiated acts with people like Lady Gaga. He started becoming famous after his popculture remix reached millions of views on youtube within days, subsequently because of this he know has millions of fans. He makes his world famous music using Novation Launchpad and keyboard.

Prosumers
A consumer who becomes involved with designing or customizing products for their own needs. This means that the customer becomes directly involves with the production of the produce which they wish to buy.
PDE
PDE is short for, Production, Distribution and Exchange.

Digital media technology continues to develop. How is this significant for media institutions and audiences?

The fact the digital media technology continued to develop is very significant for audiences as it gives them limitless opportunities to audiences as it allows them to get more from there favourite artist or band rather than music. This is through things like social networking. This allows the audience to see the latest thing going on with there artists and there latest releases with free advertising. Distributors only really have to do half a job in this new age of technology, this can either make there lives easier and harder. Word will spread fast at the idea of a new album coming out with a new popular artists so it saves them money from advertising and as everything is done online it doesn't cost for CD's. However the internet can be bad in the sense that it allows people to get the music they want, for free. The distributors don't get there money in, soon there will not be any distributors so from the production there would be nothing to get it out. But people, with new more advanced technology don't really need it. They can do there own recordings in there garage with the same quality that comes from a production company so the rate that digital media technology continues to develop there won't be any institutions left so its impact is very significant. 

Discuss the issues raised by media ownership in the production and exchange of media text?

The primary issues that are raised by media ownership is the internet and piracy. The internet in its self however is a piracy. Music is uploaded to sights like YouTube then, using the other sites exported onto the ones using it get free MP3 files of anymusic of their choice. There are many other sites like this, allowing the younger generation and now even the older generation to get free music, whenever they want and in anyform they want. This is the latest form of media ownerhip. People don't want CD's that take up space. This is the problem with media ownership, the younger generation have the idea branded into their head that production companies have so much money they wouldn't miss, after years of this idea the money that used to be spent starts to dwindle. This then affects the older generation that as they then too start to take on this idea that production companies are swimming in money and why should they too not download free music after they have spent a lifetime buying it?

This is the problem with media ownership as now everyone now believes that they have a right to everything, especially music as it is almost handed to them on the silver platter that is the internet.