Synergy: - Simultaneous release of different products to boost both. Synergy can be used most often by bigger companies as the different elements them (often a media conglomerate) work together to promote linked products across different media.
Cross media convergance: The combining of two or more mediums (TV/films/computer/graphics/radio/website)
Platforms to expand teenage times to:
- Apps (ipod, tablets, phones)
- Paper version (newsagents, co-op etc.)
-Youtube
- Facebook page
- Twitter
- Podcast
- School/college
- Radio
How would you advertise a thriller trailer?
- Apps (ipod, tablets, phones)
- Newspapers and magazines - large section to make it stand out
- Radio
- Facebook
- Youtube
- Film websites (imdb, showcase cinemas)
- Popup adds (make it interesting so people actually watch)
- Public transport (side of a bus, bus shelter poster)
- Gym
- Tubes
- Twitter
- Flyers
- Shopping centre billboards
- Emails
No comments:
Post a Comment